Review generation and reputation for a pet grooming business
Grooming has the best review opportunity of any local trade and the worst conversion of it. You touch more customers in a week than a plumber touches in a month, and the median grooming listing still sits at 38 reviews. 22.7% have fewer than ten.
The reason is timing. There is a ninety second window at the counter when the owner sees the dog clean and is genuinely moved by it. That is the emotion that writes five stars, and it is gone by the time she reaches the car. Asking by text the next day catches a fraction of it.
So the system is plain. Ask while she is paying, send the link from your phone in front of her, and log who was asked so nobody gets asked twice. Six dogs a day is roughly 120 chances a month. Converting one in six moves a median shop past the top decile at 175 reviews inside a year.
Two weeks in, working looks like four to eight new reviews a week, every one replied to, and a calm written response ready for the matting complaint before it arrives.