Analytics and reporting for a pet grooming business
Grooming owners usually track the wrong number. Bookings are easy to count and tell you almost nothing, because the same booking is worth $85 once or $1,500 across three years depending on whether she comes back.
Three numbers run this business: new clients per month, rebooking rate at the counter, and revenue per table hour. Put those on one page and most marketing arguments end quietly. A channel bringing twelve new clients a month at a 30 percent rebooking rate is losing you money against one bringing six at 70 percent, and nothing else you measure will show you that.
Setting it up means call tracking so phone calls get attributed, form and booking conversions that actually fire, and a monthly pull from your booking software instead of a guess. None of it is complicated. It is just never done.
Two weeks in, working means one page, sent monthly, saying how many new clients came, where from, what they cost, and how many rebooked before they left the counter. No dashboard to log into and no vanity metrics.