Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 20,247 public Google Business Profile listings of pet groomers across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- The "we miss your dog" texts for clients who stopped booking, word for word
- What missed calls cost a grooming shop, and when a text-back pays for itself
- Reader question: should I raise my prices in January, and how do I tell my clients?
- A new-client discount or a referral reward, and when each one wins for a grooming shop
- What appointment reminder texts cost a grooming shop, and when they pay back
- Reader question: should I add a holiday surcharge in December?
- Online booking or text-to-book, and when each one wins for a grooming shop
- What a holiday Facebook campaign costs a grooming shop, and when it pays back
Contact
Corrections, questions about the data, or press: text or call (385) 386-6239.